Cracking The Startup Funding Code: 4 Archetypes Every CMO Should Know

 Cracking The Startup Funding Code: 4 Archetypes Every CMO Should Know

Startup funding isn’t only about capital. The same psychological triggers that make consumers crave luxury brands also make investors reach for their checkbooks.

NEW YORK, NEW YORK – NOVEMBER 23: Gloria Estefan, Sasha Estefan and Emily Estefan visit TalkShopLive’s live shopping window experience in New York City. (Photo by Santiago Felipe/Getty Images)
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