Bourbon bets big on India’s growing market

 Bourbon bets big on India’s growing market

Bourbon, the uniquely American take on whiskey, is facing its most serious inventory crisis in decades. The industry is increasingly looking to India to boost sales. India drinks more whiskey than any other country in the world. Roughly 230 million cases are …

India drinks more whiskey than any other country in the world. Roughly 230 million cases are consumed here annually, accounting for nearly half of global whiskey sales, according to the International…