The Cannabis Industry’s Next Big Customer Has Never Bought Cannabis

 The Cannabis Industry’s Next Big Customer Has Never Bought Cannabis

As cannabis sales near $45 , growth now depends on first-time, wellness-minded buyers. Here’s why dispensary design and staffing need to change fast

Storefront of cannabis dispensary with neon open sign and green leaf graphic, San Francisco, California, August 14, 2025. (Photo by Smith Collection/Gado/Getty Images)
Gado via Getty Images
A new g…