Assessing use of inhalable nicotine products within complex markets: the dilemma of heated tobacco products

The introduction of electronic inhalable products, such as nicotine vaping products (NVPs) and heated tobacco products (HTPs), has further diversified the nicotine market landscape. This poses unique challenges in measuring self-reported nicotine use behaviou…
Introduction
The combustible cigarette has been the dominant form of nicotine use throughout modern history.1 However, cigarette consumption has been in steady decline across many countries of late,…