Since its start, cannabis brand Tokin’ Jew has used humor to sell products while building community. Dealing with the upsurge in antisemitism has been a challenge though.

Pictured left to right: Will Cohen and Ben Kraim, co-founders of Tokin’ Jew
Courtesy of Tokin’ Jew
When Will Cohen launched Tokin Jew four years ago in his college dorm room, it was never with the …