Cannabis NB looks to new strategy as sales fall and illicit market competition grows
The Crown corporation has just embarked on creating a new strategic plan, expected to be released next February or March, according to CEO Lori Stickles. She said many of the goals from the first plan have yet to be achieved.
Against a backdrop of strict regulation, declining sales and relentless competition from the illicit market, Cannabis New Brunswick is looking ahead to the next three years.
The Crown corporation ha…