Despite regulatory aid from the ministry of AYUSH and a growing acceptance of cannabis as an addon, the growth of the herbal cigarette market has stalled since the covid pandemic ended. Can these cigarettes still become ayurveda’s next big growth driver?

Mumbai: Sometime in late-2021, 40-something Mumbai-based film writer Abhishek found in a routine checkup that his haemoglobin was higher than normal. His doctor told him it was because of his smoking…