Younger consumers’ drinking habits have been the focus of much attention over the past few years. Statistics have painted a broad picture of an alcohol industry in crisis, driven in part by a declining interest in liquor among the Gen Z cohort. Though the num…

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Nobel Prize-Winning Economist Weighs in on Why Gen Z Is Drinking Less AlcoholThe Daily Pour ^
| Apr 24th, 2026
| Pedro Wolfe
Posted on 05/20/2026 6:58:04 PM PDT by DoodleBob
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