Rap Battles Are Now Big Business: Billions Of Views, Millions In Profits—And Cannabis Wants In

 Rap Battles Are Now Big Business: Billions Of Views, Millions In Profits—And Cannabis Wants In

Freestyle rap battles have exploded into a billion-view global business, raking in millions—and now the cannabis industry wants a piece of the action.

The FMS World Series
Photo courtesy of Urban Roosters by @kevinmolanoph
Tens of millions of social media followers. Thousands of tickets sold per event. Billions of digital impressions each year.